Electronic Waste

Client: MPA Roses/ University Level 2.

Brief: Attach a social stigma to electronic waste and raise awareness. Must have a web-based element.

Concept: Inspired by wartime propaganda posters. Target market, high school and college students. Presenting them with options and information for what to do with electronic waste.

Outcomes: 11x Posters, 8x Stickers, 2x IPhone Apps, 3x Motion Web Banners, 3x Website pages.

(Competition Entered, MPA Roses 2010: First Runner Up)

Monster Munch

Client: YCN/ University Level 2.

Brief: Put Monster Munch firmly on the radar of students. Present as an alternative to other snacks, make Monster Munch their number one choice. Outcomes must be centered around Typography.

Concept: Inspired by B-Movie posters. Student humour (double meanings in titles). Monster fresher pack to help survive student life. Snack stand to present a cheap, quick alternative to kebab shops after a night out.

Outcomes: 8x Posters, Monster Fresher Pack (Shower Cap, Duvet cover & Pillowcase, Games Scoreboard, Ruler, Plate.), IPhone App, Vending Machine, Snack Stand.

(Competition Entered, YCN 2010)

Iceland Airwaves

Client: University Level 2.

Brief: Re-brand and create a campaign to publicise and improve the profile of a european music festival.

Concept: I wanted to get across the amazing location and the fact that you can watch a music festival from a hot spring. I did this by using antlers in the logo, the colour scheme (sky blue and snow white), using a wire and jack to convey that it is a music festival, using gaussian blur behind the wire (which relates to the northern lights) and also selecting my pictures carefully.

Outcomes: Logo, Stickers, Billboard Poster, 3x DPS, Ad Shells, Neon Sign, IPhone App, Web Banner, 3x Website pages.