Client: University Level 2.
Brief: Re-brand and create a campaign to publicise and improve the profile of a european music festival.
Concept: I wanted to get across the amazing location and the fact that you can watch a music festival from a hot spring. I did this by using antlers in the logo, the colour scheme (sky blue and snow white), using a wire and jack to convey that it is a music festival, using gaussian blur behind the wire (which relates to the northern lights) and also selecting my pictures carefully.
Outcomes: Logo, Stickers, Billboard Poster, 3x DPS, Ad Shells, Neon Sign, IPhone App, Web Banner, 3x Website pages.
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